The Perfect Physio Marketing Plan For Your Clinic

The Perfect Physio Marketing Plan For Your Clinic

The Physio Marketing Plan For Your Clinic

Without a plan, a business will never achieve its full potential, the well-known saying “if you fail to plan you plan to fail” could not be more true. All the corporates have 10-year marketing plans in place to ensure profits will keep rising and directors will keep getting their dividends.

Today we will use their corporate strategy and show you how to implement a physio marketing plan so you can build a successful and sustainable clinic.

 

 

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1. Set a Budget

The most important foundation for all marketing plans is the budget. Corporates generally use 10-40% of their annual net income for marketing, for example, Virgin active would be spending 10-15% of its £653 million annual net profit on marketing. So it’s essential for you to be aiming for 30 % initially and as your revenue increases you can gradually reduce it down to a minimum of 11%.

The first thing to do as a clinic owner is to calculate the monthly reliable revenue, which is the minimum amount you would make any month of the year then subtract any expenses and overheads. From this amount, we will separate 30% for your physio marketing plan.

So it’s essential for you to be aiming for 30 % initially and as your revenue increases you can gradually reduce it down to a minimum of 11%.

The first thing to do as a clinic owner is to calculate the monthly reliable revenue, which is the minimum amount you would make any month of the year then subtract any expenses and overheads. From this amount, we will separate 30% for your physio marketing plan.

2. Optimise Your Website And Get Top Google Rankings

Having a website does not necessarily mean you are set up online, websites like any other business platform require regular maintenance and optimisation. physio marketing plan

Unless you optimise your website for Google it is a just drop in the ocean. Your site needs to be optimised so that any search for a physio in your larger area will show your business on the first page the majority of clients searching for a physio won’t look past the first page of Google.

This is a crucial component of your physio marketing plan, and quite often requires specialist help.

3. Get social – Invest In A Campaign Physio Marketing Plan

Social media is now the easiest way to reach out to your target audience, with Facebook having 1.65 billion active monthly users it’s the best place to start.

First step is to set up a business page which contains interesting and compelling content that will attract people to your page and in turn drive traffic to your website.

The majority of the social media platforms will offer advertising campaigns, which are a great way of promoting your page to your target audience. Finally,  remember to associate your personal profile with your page as essentially you are your business and this is the easiest way to get some attention.

4. Local Networking

As part of your physio marketing plan, a simple and cost-effective idea is to network with the local community. Take some time out to understand your ideal client and how they would spend their time. Look at what is going on in your local community, get involved and increase your presence at your local community centres and sports clubs.

Physio Marketing Plan

This is possibly the easiest and cheapest method of generating new clients. May also be an idea to network at local business groups and request to display your poster/leaflets.

Make to time to visit your local care home to introduce yourself and your services.
Essentially you are your business and clients will recommend you and not the clinic, which is why is essential you speak to as many people as you can.

Digital Marketing expert