Why Inbound Marketing Is Important for the Success of Your Physiotherapy Clinic Inbound marketing is a term you may have come across when searching the web, today I will be explaining to you exactly what it is and how it can help you grow and promote your business. Inbound marketing is the use of sharing educative, thought-provoking original content to your readers. it has become the new must-have technique of any marketing company and millions of worldwide companies have been using this.