Four Ways To Double The ROI From Your Marketing Why is the ROI from your marketing budget so important?  Regardless of your industry or the size of your business, marketing is likely to be one of the most expensive and time-consuming aspects of your business. There’s little you can do to get around this, but you can take steps to ensure you achieve a significant return on investment (ROI) that makes all your company’s marketing efforts worthwhile. There are many ways to.