The 25th of May 2018 will be the most significant day in EU data protection for 20 years. On this day the law will be changing how private clinics and other businesses handle the private information of patients and customers. It will be the increase in EU citizen’s rights to data privacy that has been 10 years in the pipeline. What is GDPR, And what is all the fuss about? The general data protection regulation (GDPR) was made by the.
Read More
The Physio Marketing Plan For Your Clinic Without a plan, a business will never achieve its full potential, the well-known saying “if you fail to plan you plan to fail” could not be more true. All the corporates have 10-year marketing plans in place to ensure profits will keep rising and directors will keep getting their dividends. Today we will use their corporate strategy and show you how to implement a physio marketing plan so you can build a successful and sustainable.
Read More
Does your website have a Physio marketing sales funnel? A Physio Marketing Sales funnel consists of three things: A Leadbox (pop up form) Lead magnet (Free give away) Thank you page Start with a Leadbox By replacing the generic: “contact us” or “sign up here” with a leadbox , you will get more leads as you are now changing it into a giving page and not just a page trying to get a sale. This psychologically makes potential leads more open.
Read More
The four factors that will affect your marketing budget There are many factors that dictate the growth of a company, but marketing is the one key component you must not neglect. We all know the importance of a marketing budget, but how much do we spend and what factors do you need to consider when setting your budget? Before we discuss the budget for a physiotherapy practice, we must consider what the successful corporates are spending. Marketo– a leading marketing agency.
Read More
Using A CRM For Your Clinic: Do I really Need One? Customer Relationship Management (CRM) is a system used to manage and analyse customer interactions in order to develop and improve relationships with customers. This technique is crucial in any business that aims to improve customer retention which is a good reason to have a CRM for your clinic. This type of software makes business management easier for anyone who is running a business themselves and requires assistance with growth and.
Read More
Four Essential Components To Successful Physio Marketing Strategy Marketing has developed since the days of billboards, leaflets and television adverts, new physiotherapy marketing strategies and techniques are constantly being introduced. Unfortunately, very few business owners have the time or energy to explore and implement them. This week we will be sharing with you the four crucial foundations that any successful physio marketing strategy should entail. Understand Your Audience The number one mistake that most business owners make is, not understanding who.
Read More
Private Physio Clinics Will Be Affected By Injury Law Reforms In a bid to tackle fraud and the rising insurance prices, last year the ministry of justice published a proposal to implement major changes to UK personal injury law. These changes will apparently reduce the annual premiums by at least £40 These reforms will come into action from the 1st of October 2018. Some of the measures the government has announced are as follows: 1) Increase the small claims for all.
Read More
Tips on Balancing Work Life & Home Life as a Therapist Every private healthcare professional will arrive at the point where they are finding it difficult to balance their family time with work. Owning and managing a busy private physiotherapy practice may sometimes feel as though having a normal family life impossible. Is this you? Are you spending too much time in the clinic? Situations like this can very easily occur if you don’t delegate and manage your time effectively. We.
Read More
Which Appointment Software To Use For Your Physio Clinic? If you are thinking about or starting your new Physio Clinic, you need to ensure you invest in the right Appointment Software that is capable of being future-proof and easy to use. We have researched a few Softwares that we think will deliver exceptional service so you don’t have to. Safety is also a crucial factor with sensitive data being stored. So here is our top 5 Physio/Osteo/Chiro clinic appointment diary software’s.
Read More