Top Tips To Help You Achieve Mobile Marketing Success
Mobile marketing is becoming increasingly relevant as consumers move further and further away from traditional desktops. As the efficiency and availability of mobile internet increases, consumers are now able to access many of their favourite websites via their mobile devices, making it vital that marketers ensure their business is embracing the rise of mobile technology.
We’ve put together three top tips to help you transform your marketing campaigns and take advantage of this industry-altering change in consumer preferences.
Build a Mobile-Friendly Website
Before optimising your marketing campaigns, make sure you build a mobile-friendly website that is easy to access via mobile devices. This is a very common way for businesses to fall down, but it can lead to loyal consumers losing trust in a brand, or potential customers failing to complete transactions due to an inefficient website.
Rather than simply inflicting a smaller version of your main website on your mobile customers, design a mobile-friendly alternative that works quickly and is easy to update as mobile devices advance.
Focus on Ease of Use
Once you have designed a mobile-friendly website, it’s important to ensure it is easy for customers to use on the various mobile devices currently on the market.
Complicated websites can be slow to load on mobile devices, and this delay can potentially lose your business its customers. However, simple websites can help you advance beyond your competition when it comes to delivering your brand to consumers who are short on time.
Utilise Social Media
Social media is an important part of all marketing campaigns, but mobile marketing success can hinge on the use of social networks. According to experts, more than two-thirds of social media users access their chosen service via their mobile on occasion, and many do so exclusively.
For a business hoping to exploit mobile marketing, this tendency towards mobile use can provide an ideal opportunity for social media marketing, and can help to deliver links for a mobile-friendly website to potential customers.
Get your marketing in check and generating new clients for you by speaking to one of our Digital Marketing experts on 0330 133 0635 now.
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