Why Inbound Marketing Is Important for the Success of Your Physiotherapy Clinic
Inbound marketing is a term you may have come across when searching the web, today I will be explaining to you exactly what it is and how it can help you grow and promote your business.
Inbound marketing is the use of sharing educative, thought-provoking original content to your readers. it has become the new must-have technique of any marketing company and millions of worldwide companies have been using this for their business growth and development strategies. Private physiotherapy owners are now also adopting this and taking advantage of its benefits.
The Power of Content
The days of advertising on billboards and Television are now over, inbound marketing is the new kid on the block. Educative and relevant content has the power create the interest of a new client to visit your website and discover more. Post regular content on ailments that physio can help with, success stories or charity work and watch the daily website user numbers shoot through the ceiling, and get ready for a diary full of clients. Its as simple as that!
Companies such as Coca-Cola, Nike, Tesco, and Apple are all using content to increase sales and revenue even though they don’t need to. Start with social media, create a regular blog, share articles and even get some testimonials. If you don’t have the time to do all this then don’t worry, our next blog will be sharing a marketing agency secret that will save you hours every day. The social media Tool of 2017!
There are three important reasons why I believe inbound marketing is specifically beneficial for the private physiotherapy industry. Firstly It gives physio’s the opportunity to prove their expertise and knowledge without the patient having to take a step in your clinic. Secondly, it gives you the opportunity to show off your success and attract new patients. And finally, it will save you money, leaflets, and posters are only beneficial at the clinic where your current patients will pick one up.
Whereas for the fraction of the cost you can have nationwide access to patients with ailments who need a good physiotherapist. And this especially applies if you have a specialty, in which case you can potentially target the global market.
This tool can match patients with the best physiotherapist, no matter where they are in the world.
To discuss how Inbound Marketing can help your physiotherapy practice attract the right type of client who is looking for expertise and quality, speak to our advisors on 0330 133 03635.
content marketing, inbound marketing, physio, physiotherapy clinic